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9 Sure-Fire Ways
To Increase Your E-zine's Readership!
By Larry Dotson
© 1999 L.D. Publishing
100% Original
Give your subscribers content they can't read anywhere else. I'm not saying all your
content has to be 100% original, but a portion of your e-zine should have original
information. People will usually read information they haven't read before.
You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest
or value to your subscribers. Most people who enter will continually read each issue for
the results.
Was I Right?
Give your subscribers a quiz or a series of trivia questions. Publish the correct answers
in your following issue. The people who participate will want to see if they were right.
Read All About It!
Supply news stories related to your e-zine's topic. People want current and up-to-date
news. If you can be their first source, they will become loyal readers.The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail
their vote or opinion. People love to give their 2 cents worth. They would also like to
read the results in your next issue.
Become A Jester :)
Give your subscribers a little humor now and then. Don't be so serious, tell them a joke.
If they associate your e-zine with being happy they will want to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free stuff online or offline. It
could be software, services, sample products, e-books etc. The freebies should be related
to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's topic. The web sites should
be interesting and helpful. Become your readers miniature "Yahoo", you know how
many readers they get.
In Our Next Issue...
Get your subscribers excited about your next issue. Tell them about upcoming articles,
prize drawings, freebies etc. If they know what's in store for them, they won't want to
miss reading your next issue.
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Written by Larry Dotson, Owner Of L.D. Publishing. Visit his web site to get 26 FREE
Internet Business E-books and 5 FREE Marketing Courses! Go to: http://www.ldpublishing.com
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